Merchant Participation includes:

  • Hosting a day of shopping on Thursday, October 5 (in-store and/or online) with options to extend the time frame
  • Donating 10% of sales to Breast Cancer Alliance and pledging a minimum contribution of $250
  • Suggested donation of an item to the BCA Benefit Luncheon Raffle/Auction (to be held on October 26)
  • Inviting your customers with a GO FOR PINK e-blast

Additional Suggestions:

  • Extending GO FOR PINK beyond October 5, either through October 9 or for another designated time during the month
  • Offering a discount to customers
  • Signage for stores will be provided by BCA, with suggested display starting one week prior to the event
  • Consider pink-themed in-store decor and/or refreshments

Please register online by June 30. For inquiries, contact Yonni Wattenmaker, BCA Executive Director at :

Merchant Registration Go For Pink Greenwich CT